Web Design by E & S Graphics
Why does your organization need a website?
Establish Professional Web Presence
What’s the first thing you do to learn more about their business? You Google them and review their website. That’s why it’s more important than ever to make sure your business has a professional website to represent your company online.
Help Customers Locate Your Business
When was the last time you used the Yellow Pages to find a company’s address or phone number? A while, right? A website is essential to getting your organization properly listed, indexed and categorized as a verified business.
Tell Customers Your Story, Your Way
Websites are great tools to tell the story behind your company or product in a way that engages an audience and converts visitors into customers. The ability to capture your audience with the creativity websites allow, is unmatched by older methods, such as brochures.
What can a website do to help grow your business?
Grow Sales & Expand Customer Base
Instead of finding your customers, a good website will help your customers find you. By establishing an online presence, potential customers can find you at the time when they most need you — when they’re ready to make a purchase.
Improve Customer Service
Do sales leads and customers constantly bring up the same question? A good website can help. By making your company’s prices, policies and other important information accessible online, you can reduce time spent answering the same old questions and continue to focus on your business.
Track Your Marketing Dollars
Websites are great marketing tools because of the creative capabilities it opens up to tell your story. However, what good is it getting people to your website, if you can’t track whether or not that traffic turns into conversions? When advertising online, free analytics tools help track clicks, so you can easily calculate your ROI.
Why hire E & S Graphics for web design?
Excellent customer service & support
From helping to determine your organization’s online needs to tweaking your website until it’s just right, to training employees how to update your site, an E & S Graphics team member will be there every step of the way to ensure you get a website that produces results.
Wide range of web design & development services
Our team of web design professionals has all of the expertise needed to create beautiful and functional websites in house. Whether it’s graphic design, custom development, branding and marketing advice or integrating the website’s functionality into your day-to-day operations, we have the resources to get the job done. We never outsource your work offshore – all work is done by professionals from right here in Michigan.
Competitive pricing & flexible payment options
The web design and marketing packages and hourly rates we offer are competitively priced with other web design firms in the area, often times costing less than half the price. E & S Graphics also offers flexible monthly payment options, so you can get a website up and running without a large investment required up front.
All of the websites our web design team develops are…
SEARCH FRIENDLY AND EASY TO FIND
As part of each website project, we provide search engine key phrase research and guidance on how you can perform your own research to improve your website’s performance on web search engines, such as Google, Yahoo and Bing. Based on our research, we make recommendations on what edits to make to your website’s content. This process of Search Engine Optimization is critical for driving customers to your website.
COMPATIBLE WITH MOBILE DEVICES
E & S Graphics ensures that all of its websites display properly on all devices, including mobile devices such as smartphones and tablets. We also test our websites to ensure their compatibility across browsers and operating systems. Our adaptive and responsive websites provide an engaging and consistent experience across all of your visitors’ devices.
DESIGNED FOR SOCIAL INTERACTION
Conversations relevant to your industry and company are occurring every day on social media. We help companies generate and share social content that proves credibility and turns a marketing website into a customer engagement and networking tool. Websites are also an important vehicle for gaining new email subscribers, so we incorporate strategically placed email sign-up fields onto your website.
How much does a professionally designed website cost?
There are three different types of costs to take into consideration when calculating the price of creating and operating your website:
Domain lease, web hosting, web security and email hosting (annual fee)
To setup a website, you need to purchase a domain (www.example.com) and web hosting, which is the service that stores the files for your website. Additionally, if you want an email such as firstname.lastname@example.org, email hosting will be required. If you have any confidential information, such as customers’ credit card info, being submitted through the website, then an SSL Certificate will be required for security purposes. Hosting expenses are typically an annual expense.
SSL Security Certificate
$150Per Year Per Email Address
Web design and website development (one time cost)
Web design & development costs consist of the labor and purchases required to code and format the content on the web pages of your website.
Online marketing & website maintenance (monthly fee)
Marketing and maintenance services are used to drive traffic to your website and ensure everything on the site is functioning properly. Marketing and maintenance services are typically packaged into a monthly or quarterly fee.
Deriving value from data is more involved than simply just “running a report”: Google Analytics can provide a business with lots of ways to get answers — we’ll help you ask the right questions. We help you turn Google Analytics data into insight.
No other marketing technique has a greater impact on the buying cycle. We design strategic thought into the foundations of of every web site we create. Our comprehensive SEO services integrate keyword research, competitive analysis and reporting, best practices and much more to increase conversions while minimizing your required investment.
Your social media accounts need to be actively managed to add value to your customer base, fans and followers. It is not enough to just create social media accounts and add Facebook, Twitter and Instagram icons to your website.
Our social media optimization takes social media management to the next level. There are people on social media right now who would be interested in buying your product or service. Our Social Media targeting & Engagement Service will help you to pinpoint and generate valuable leads.
FULL SERVICE MANAGEMENT
We manage everything related to your social media presence and implement strategic planning. It consists of research and competitive analysis, full strategic social media planning and assessments, complete management of all social media platforms, and management of all social media advertising campaigns.
When you use Google AdWords to drive traffic and sales for your company, you need measurable results. You need to know what return you are getting for your time and money spent. As Google continuously develops the AdWords program, it has become more and more complex, requiring a high level of expertise to achieve the maximum results for your advertising dollars.
We measure and optimize numerous factors to drive maximum ROI from every Google AdWords campaign we work on.
From subject lines to compelling product launches; our copywriters craft audience-appropriate messages that drive profits. Our marketing automation experts will help you grow your sales and convert more leads, all while saving you time, money and heartache. E & S Graphics’ experts integrates email systems with third-party services, such as CRM systems and ecommerce platforms. Don’t waste resources and risk your future mailing reputation attempting to communicate with bad addresses. We can verify, clean and repair your problem emails within minutes.
What is the process of creating a website?
Web design and website development is an interactive process between the web design team and the client. Below is a summary of steps our web design team walks each of our client through. Following these steps in order helps our web design team streamline the process of getting your website live, however we can diverge if the situation requires us to. Our web designers will provide advice each step along the way.
Create a list of domains that’s most relevant to your organization and purchase the best domain available
Determine objective(s) of the website
Identify what content (text, images, video, etc.) is needed and begin to gather it
Based on the website’s objectives and content, pick a platform to develop the site with — we usually use WordPress for informational sites and Shopify for ecommerce.
Web Marketing Strategy
Determine marketing services needed to reach business goals of the website
Web Design & Marketing Package
Select website package or get a custom quote based on content, functionality and marketing needs
Web Hosting, Security & Email
Purchase web hosting and other tools needed for creating the website
Complete our content forms that contain the text, images and other content that will be included in the website
E & S Graphics develops a skeleton of your website with overall look and feel of site
Web Design Approval
Customer approves the overall look and feel of the web design
Web Content Population
The website is populated with content delivered by the client
Customer reviews sites, we make final edits and then launch the website.
NOTE: Ongoing services and support begins after the formal website launch.
Web Design & Website Development Portfolio
Testimonials from our Mid Michigan Web Design Clients…
“We love the design of our new website. E & S Graphics has allowed our company to quickly and cost effectively establish a professional web presence.”
“John, Nick and the rest of the E & S Graphics web design team worked with us on our website at every step to get us exactly what we wanted out of our website. Great value!”
“John and the web design team at E & S Graphics streamlined our online selling platform, which has helped to increase our sales.”
Meet Our Web Design Team
Request Web Design and Online Marketing Quote
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